Justej, hospitals have highly researched clothing colors and found that both purple (or lavender), and green (or light green/teal) hide blood stains and are also perceived by patients as being brighter and more colorful in what is otherwise a dull white setting. (Darker shades of blue also work to hide blood stains, but aren't generally though of as being brighter and colorful).
Now green was taken by Depends, so Molicare took on the purple. They purposely did this to hide blood staining, and to show and associate their products with being "medical grade" and "professional".
Too bad for them nobody told them early on that people generally don't like wearing green or purple "underwear". However, you can see both companies have dialed back those colors in their newer diapers. Guess they finally got that message.
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