Depend #underwareness

[wheels5894]

That worries me, too. I'm afraid that the mainstream public will paint everyone with the same brush, and view those who wear protection, whether for incontinence or for sport, as AB/DL.

Wetters

That's an excellent point, Papa. I hadn't heard of the AB/DL crowd before coming to such forums as this. The truth is that such people tend not to shout about their activities and no one hears about them. I rather think the general public has no idea there are even incontinent people apart from the rather old. Parents expect their children to be continent by the time they go to school and the vast majority are so no one has any real reason to think about it.

I suppose that's why when people are out dressed normally but wearing some sort of protection no one notices at all as they have no reason to.

[msshendo]

[quote="wheels5894 Parents expect their children to be continent by the time they go to school .[/quote]

Funny thing is it is the schools that expect children to be continent by the time they enter Kindergarten. A child cannot go to school until they are potty trained.

[Wetters]

I tend to agree, Papa and wheels5894. I've had bladder issues for a very long time, but hadn't heard of AB/DL until (ironically!) I joined the Depend forum in the Spring of 2013. I see Depend's underwareness campaign as a two-fold attempt - first, to get the word out that a lot of people under 50 have bladder leakage, so don't be embarrassed, just buy our product, and second, if you don't have bladder leakage, don't judge the folks in the drugstore buying our product....

My concern is that "underwareness" will serve to educate the general public as to AB/DL, and they won't make a distinction between incontinence and AB/DL.

Wetters

[msshendo]

Interesting article.

http://finance.yahoo.com/news/lets-talk ... 00941.html

I was wondering how things went down in NY yesterday. That was the big test of this whole thing and debate.

[Wetters]

Yes, it is, msshendo. The article states: "Depend brand, a leader in the adult care heavy-end incontinence category, ....". It appears that Depend has changed its stripes yet again. Not only has there been a steady "stream" of complaints over the years about the Depend brand's ineffectiveness, just about a year ago, a poster to the Depend forum asked the "Depend Team" if K-C/Depend was planning to manufacture a high-capacity diaper. The Depend Team responded that Depend had no plans for a high-capacity diaper, as it was focusing on the light incontinence market.

Wetters

[msshendo]

Well Wetters at least they didn't try to claim that their products were meant for heavy incontinence. That would have gotten a laugh heard around the world.

[Rope_Wrench]

Wetters,

I was part of that web discussion back then. Someone asked if Depend would consider a more premium diaper and they explained that there was not as much business in that area with what you can get online. Also their focus was products they could stock shelves in stores and there was not enough to be made in the area of thick diapers. Pull ups are their area.
I am paraphrasing here but that was the just.

[titan415]

Interesting article.

http://finance.yahoo.com/news/lets-talk ... 00941.html

To be clear, that's not an article, it's a press release from KC. Big, big difference.

-RMS

[MSUSpartan]

Interesting article.

http://finance.yahoo.com/news/lets-talk ... 00941.html

To be clear, that's not an article, it's a press release from KC. Big, big difference.

-RMS

The hubris on KC. Unbelievable.

[Patrick]

Our Sunday paper just arrived. In one of the advertising supplements I discovered a three-page, five-color advertisement by KC. One page was devoted to selling Poise pads to the ladies. The other two pages were devoted to their "Underwareness" campaign. Wow! The models were either professional, or photo-shopped, or, most likely, both. The eye-opening statistic was KC's claim that more than 65 million folks in the USA are incontinent. If the advice, 'Go big or go home,' is useful, clearly KC executives have made the decision to go big, really big. Giving them the benefit of the doubt, this campaign might just weaken the stigma we all feel. Whether it will embolden the AB/DL folks remains to be seen.