sociologygeek wrote:
Thanks Adam! Yes i know dignity has been trademarked as a brand by itself.. but surely its just a word in a phrase if I were to say Shield of Dignity? Can you think of any name that hasnt already been taken that would fit this mission statement?
To provide premium incontinence products to those that need them for a decent quality of life, which are not provided by Medicaid
To supply incontinece products to those that make too much to qualify for Medicaid but still cannot adequately afford supplies
To educate about the wide variety of incontinence products available, encouraging recipients to try premium brands or cloth diapers they may not otherwise have considered
The way trademark law usually works is that if you don't challenge all related uses, then you can lose your trademark rights. So even if they want to let it slide as they see no risk from your use, usually their lawyers will tell them they have no choice but to challenge it or they risk losing all exclusive rights to that term.
You may want to contact Hartmann and ask for permission to use that term. They may allow you to use it for little or no cost since it's for non-profit use. This protects you and also protects their rights to that trademark.